Online Shopping and Marketing Essay - 825 Words

Online Shopping and Marketing (Essay Sample) Content: INSTITUTION AFFILIATED;NAME:PROFESSORà ¢Ã¢â€š ¬S NAME:COURSE:DUE DATE:Historic ApproachOnline shopping is defined as the purchasing of items from the internet as opposed to a store or a shop. An example is buying an item at Amazon.com rather than the store. Online shopping provides a platform through which the customer may buy the product directly from the seller through the web browser. (Leidtka, 2011)Growth of the internet to the point at which every person clicks on the internet nearly all aspects of their daily life has provided fuel to the internet economy to develop services and also sell products online even in areas that were primarily dominated by traditional businesses such as pharmacies an grocery stores. Businesses that sell their products online are commonly known as e-retailer and e-groceries in the case of online grocery retailers. The internet has greatly changed the way people shop, even the individuals who normally but their products online, for pri es, product specification prior to them heading to their heading to the street. The research that was conducted by IMRG suggests that over 60 percent of smartphone shoppers are planning to do their Christmas shopping via their smartphones. Most of the candidates admitted that show rooming, a technique, which involves high speed browsing in order to find the product they prefer, and buy via smartphone at whichever online retailer offer the best price. (Kamarainen, 2003)Success RateThere are various factors that have contributed to the growth of the online supermarkets this includes Convenience, the online stores are usually open 24hours a day, and most of the people have access to the internet either at their homes or work. There are also institutions such as internet cafes and school that provide internet access. In contrast, conventional retail stores require travelling and must take place during the business hours (Beamon, 2001). Price and selection, another thing that has made th e successful, in that one is able to seek out deals different vendors, there are some certain local engines that that assist the customer to locate products for sale at nearby stores.( Constantines, 2004)"Increased shopping by consumers on mobile phones and tablets will help propel the growth. Increased spending by digital nativesà ¢Ã¢â€š ¬consumers who grew up using the Internet from their earliest yearsà ¢Ã¢â€š ¬will also contribute to the growth as they move into their prime spending years. Consumers between 25 and 33 years old (Gen Y) already spend more online than any other age group, an average of $563 in the last three months, according to Forrester data. (Consumers between 34 and 47 years old (Gen X), by comparison, spent an average of $535 online during the last three months.) Beck (2000) says the younger generation is more likely to spend a larger share of their retail dollars on the web. Today, the 69% of U.S. adults that regularly buy online purchase about 16% of their products online" says Forrester analyst Sucharita Mulpuru. The growth of online shopping is mainly characterized by a strong demand and also increasing type of goods available. According to an Australiaà ¢Ã¢â€š ¬s Postal Chief Executive an 11% annual increase in parcel volume is likely to continue. In Africa, a generation of young and internet savvy individuals has embraced technology especially online technology. The international Telecommunication Union has recently documented an increase in internet penetration especially in sub-Saharan Africa. The number is way below the world average of about 30% but is increasing as more and more Africans become more proficient and familiar with online shopping. The success rate of online shopping is high as more and more people become involved in the internet all across the world. This clearly shows that the online shopping industry will continue to grow and will continue to be successful. (Hawkin, 2003)Barrier Faced in the Change ProcessIn the developing countries, the main challenge would be the access to the internet. Although the number of people that have access to the internet is gradually increasing each year, most of the developing countries are not yet there. Another challenge that many people suffer from is the cost of internet, compared to Europe or even the United States the developing countries have higher charges for internet connection, and this consequently deters many people from using the internet. As the prices of the internet slowly reduce, then many people will as a result connect with the internet and online stores will then grow. According to a certain report b...